Susan Kuchinskas

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

Articles by Susan Kuchinskas

Google Active View Format Gets Accreditation


Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.

Google Affiliate Network Shutdown: Who Profits?


Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies.

Marin Software Files for IPO


While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012.

Skype Betting On Premium Ad "Experiences" for Mobile

Microsoft Buys Skype

Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content.

Foursquare Adds Local Updates From Businesses


Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it on Foursquare. Microsoft also announced that it has integrated Foursquare into Bing search results.

QR Marketing Evolving Rapidly [Study]


Marketers are learning to use QR codes and other action codes more effectively. A new study of all 2011 issues of the top 100 U.S. magazines. It found that advertising drove the 439 percent increase in action codes from January through December.