Active View lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed standard of at least 50 percent of an ad being visible onscreen for one second or longer.
Articles by Susan Kuchinskas
Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report.
Google has announced that it will wind down its Affiliate Network over the next few months to focus on newer CPA tools. Google's exit could be good news for competitive affiliate networks and affiliate program management companies.
The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and make more money doing so.
For its "Mobile Search Moments" report, Google and Nielsen also found that 59 percent of mobile searches occurred after 3 p.m., with 22 percent taking place from 8 p.m. to midnight, when people are more likely to be at home or on the go.
While the company still is not profitable, that's because of intense spending on expansion, rather than a lack of revenue. Marin's revenue grew 1,274 percent between 2009 and 2012, despite losing more than $36 million during 2011 and 2012.
Click-through rates and conversion rates on tablets rose sharply in 2012, and a new report from Marin Software projects tablets will account for 20 percent of Google’s paid search ad clicks in the U.S. – and about $5 billion in revenue.
Scoutmob has partnered with Google’s Niantic Labs in order to integrate its free mobile deals with Field Trip, letting people receive offers, discounts and freebies from businesses nearby.
Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. The first component is to build on their current Conversation Ads offering. Second, sponsored content.
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
Foursquare Local Updates let merchants send text, photos and Specials to customers who have either checked into a business several times or liked it on Foursquare. Microsoft also announced that it has integrated Foursquare into Bing search results.
Social media advertising revenues in the U.S. will grow from $3.8 billion in 2011 to $9.8 billion in 2016, according to BIA/Kelsey’s U.S. Local Media Forecast (2011-2016). The leap would represent a compound annual growth rate of 21 percent.
Google has unveiled changes to AdWords designed to make it easier to buy and track display advertising on its network. The new AdWords interface will include a new Display Network Tab that lets advertisers bid, target and optimize display campaigns.
Marketers are learning to use QR codes and other action codes more effectively. A new study of all 2011 issues of the top 100 U.S. magazines. It found that advertising drove the 439 percent increase in action codes from January through December.
Digital media continued to grow in importance for shoppers researching toys this holiday season according to a study from Google. Conducted by Compete the study measured consumer behavior July 2009 to July 2011, analyzing behavior of people buying toys