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YP Adds Social Sharing, Curated Collections to Mybook

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yp-mybookYP, the local search site that says its apps and website are used by more than 70 million visitors each month, has updated its mybook experience to allow the feature's 2 million users to share their mybook collections via email, SMS, Facebook and Twitter, "making it easy to spread the word about favorite local businesses."

Mybook is a feature on and the YP app that launched in August 2013. It gives consumers a way to organize their favorite local business contacts around categories such as Date Night, Vacation Ideas and Home Improvement, the brand says.

In addition, consumers will also have access to over 200 curated featured collections, such as Charming Hotels in Los Angeles, A Day to Fall in Love with San Francisco and Hotlanta Summer: Ice Cream, which were developed by YP's editorial team.

Consumers can create their own mybook collections on the YP website or via the YP app, which, per Google Play has between 10 and 50 million downloads.

YP says it is "bringing consumers industry-leading digital experiences that connect them with local businesses - better, easier, and faster than ever before."

"What started off as a convenient organizational tool is now becoming incredibly personalized and social at its very core," said CTO Darren Clark in a prepared statement. "The updated mybook experience is a smarter way to connect people with local businesses and a new approach to local search overall - one that combines a beautiful interface, endless opportunities for customization, and access to over 20 million local business listings across the U.S."

To celebrate the expanded mybook experience, YP is hosting a food truck tour in five U.S. cities, where it says consumers can learn about mybook, download the app and "enjoy treats or other surprises from participating local businesses."

YP, which says it operates the largest local ad platform in the U.S., is using the hashtag #YPtruck to push the tour.

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