SEO News
Google+

Google Kills Google+ Direct Connect Feature

jessica-lee
by , Comments

Remember when you could find Google+ pages simply by typing the plus symbol ("+") in front of the business name? For example, typing +Search Engine Watch would bring you directly to SEW's Google+ page.

Oh, did you not know that wasn't available anymore? Neither did we. In fact, Google+ Direct Connect quietly slipped away, Search Engine Land reported.

Here's a reminder of how that functionality worked, from Google:

When it launched in 2011, Direct Connect linked search and social in a whole new way. It isn't clear when it went missing, officially.

A Google spokesperson told SEL: "That particular feature is not a focus for us moving forward."

It also appears the Google+ help files associated with it are gone. But, I found an article as early as fall of last year giving a tutorial on it – so it seems to have gone away sometime in the last 7 months. 

If indeed it did quietly slip away without much chatter, perhaps the adoption rate was low. Or, maybe Google figured there are other, better ways to access Google+ pages in the results, like in the Knowledge Graph results.

knowledge-graph-google-pages

Curious, when's the last time you used the "+" command to find Google+ pages? Are you disappointed it's going away?


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus