Remember when you could find Google+ pages simply by typing the plus symbol ("+") in front of the business name? For example, typing +Search Engine Watch would bring you directly to SEW's Google+ page.
Oh, did you not know that wasn't available anymore? Neither did we. In fact, Google+ Direct Connect quietly slipped away, Search Engine Land reported.
Here's a reminder of how that functionality worked, from Google:
When it launched in 2011, Direct Connect linked search and social in a whole new way. It isn't clear when it went missing, officially.
A Google spokesperson told SEL: "That particular feature is not a focus for us moving forward."
It also appears the Google+ help files associated with it are gone. But, I found an article as early as fall of last year giving a tutorial on it – so it seems to have gone away sometime in the last 7 months.
If indeed it did quietly slip away without much chatter, perhaps the adoption rate was low. Or, maybe Google figured there are other, better ways to access Google+ pages in the results, like in the Knowledge Graph results.
Curious, when's the last time you used the "+" command to find Google+ pages? Are you disappointed it's going away?
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!