Right now, Bing is gathering and processing search and social signals to attempt to predict outcomes of events, like which contestants will be eliminated or move onto the next round in shows like The Voice, American Idol, and Dancing With the Stars.
"One of the most interesting aspects of search engines is their ability to process trillions of signals to reflect what is happening in the real world," Bing said in its announcement.
The way it works, said Bing, is that winners and losers are predicted based on popularity defined by the frequency and sentiment of searches combined with social signals and keywords. "Placing these signals into our model, we can predict the outcome of an event with high confidence," Bing stated.
In addition, the predictive modeling takes into account regional preferences, and factors like previous popularity of a contestant combined with his or her performance contribution.
"Although we might believe that the outcome of this week’s The Voice comes down to how well someone belts out a tune, our data indicates that many people have 'favorites' regardless of individual week-to-week performances," Bing said.
Here's how you can try it:
Search on Bing for a contestant or a show like The Voice, for example. Bing will display a carousel of results that estimates who is on top. Here's a sample query.
And Bing isn't the only search engine getting intimately involved with popular reality entertainment. Not too long ago, Google announced it would allow people to vote for contestants on American Idol right in the search results.
Bing said more predictions would be coming soon for sports, most popular vacation destinations, concert ticket prices, and more.
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!