SEO News
Yahoo

Yahoo Updates Its Local Search Results

jessica-lee
by , Comments

They say imitation is the highest form of flattery. So Yahoo must be giving a hat tip to Google with the latest update to its local search results. The new Yahoo local search results give detailed information about a business à la Google when clicking on the listing from the results.

From Yahoo's announcement:

Whether you’re searching for the nearest open restaurant or your local coffee shop, you’ll see a snapshot of the business alongside our refreshed Yahoo Maps experience - information like a company overview, photos, hours of operation, parking availability and more. With a noticeably larger map that stays put on the sidebar, it’s easier to find the location closest to you.

Here’s an example of what that detailed listing looks like for a particular restaurant in San Francisco:

restaurant-detail-yahoo

And, in case you’re wondering, here’s that same search listing on Google’s local results:

restaurant-detail-google

Yahoo’s CEO Marissa Mayer is a former Googler, and seems to knows a good thing when she sees it. It’s not the first time Yahoo has borrowed concepts from Google either, with other recent inspiration seemingly derived from Gmail and applied to redesigning Yahoo Mail

Yahoo mentioned in its announcement of the new local search results that detailed business information is available in the U.S. only for now.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus