In what could be either tremendously exciting or terrifying news, Amazon announced the newest members of its delivery fleet: Drones that drop Amazon.com purchases in 30 minutes or less. Its upcoming Amazon Prime Air service, is right around the corner, the retail giant says.
TheVerge.com cited CEO Jeff Bezos in saying the futuristic delivery system is about four or five years away, depending on when regulations would allow it
“The FAA is actively working on rules and an approach for unmanned aerial vehicles that will prioritize public safety. Safety will be our top priority, and our vehicles will be built with multiple redundancies and designed to commercial aviation standards,” Amazon said on an informational page announcing the service.
Here’s a video of the little guys in action:
“We hope the FAA's rules will be in place as early as sometime in 2015. We will be ready at that time,” Amazon said in its FAQs. But critics say the delivery service coming to fruition may be ambitious.
Technology aside, there’s a lot to consider in making something like this a reality. NBC asked some burning questions that Amazon might not be ready for, like what if it hits something and damages property? Do humans even want this? And will it deliver tacos?
(Image: Parody Twitter Account for Amazon Drones)
Not all packages will be eligible for drone delivery – at least not at first. TheVerge.com reported the packages need to be 5 pounds or less and the destination within 10 miles from an Amazon fulfillment center; however, 86 percent of Amazon's packages fall into this category, Bezos said.
Will you be calling on the drones to deliver your Amazon goods?
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!