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Bring Your Paid, Owned, Earned Media Together at SES Chicago 2013

Laura Roth
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SES Chicago 2013 kicks off next week in the windy city at the Marriott Magnificent Mile. This is your final chance this year in North America to learn the latest marketing strategies, tactics, trends, and tools to make sure you're ready for 2014.

Here’s a sneak preview of the kick-ass content, exclusive networking events, and more that you can expect at #SESCHI this year:

ClickZ Academy Training

In customary style, SES Chicago sets the tone for the week with a day of ClickZ Academy comprehensive training courses on the Monday. Four expert trainers will lead four half-day rigorous sessions focusing on key themes across the industry:

  • Web Analytics
  • Email Marketing
  • Developing a SoLoMo campaign 
  • Integrating Search, Social, and Content Marketing.

With two of these workshops close to sold out, limited spaces are available – be sure to check out the All Access Pass if you’re interested!

Insightful Keynotes

SES Keynote

The main event kicks off each day with a powerful keynote to set the scene for a day ahead packed with top-notch panels and presentations.

On opening day, Daina Middleton of Performics will reveal her thoughts on Marketing and the Age of Participation, leaving you with a new framework to navigate today's media landscape effectively.

Day 2 begins with a panel of experts who will dissect the Converged Media space and reveal their top secrets on how to create winning campaigns.

Not to be outdone, Day 3 jumps into gear with Nick Burcher from MediaCom, who will provide expert insight from his recent book "Paid, Owned, Earned" and Maximizing Marketing Returns in a Socially Connected World – another must see keynote session!

New Style SES Agenda

At SES, we always keep our finger on the pulse of what’s happening in the industry. SES Chicago 2013 is no different; the agenda reflects the current industry buzz in its layout, to make it easier for you to navigate your way through our content.

The tracks are themed daily and feature Paid, Owned, Earned, Integrated, Business Intelligence and Email. If you are unsure of which tracks/sessions are most suited to you, be sure to come along to our Newcomers MeetUp and chat to the content team, who can direct you to the most appropriate sessions for your business needs.

Must-Attend Conference Sessions

SES Must-Attend Session

With more than 60 sessions across the three days of the event, make sure you take a detailed look at the agenda before you get onsite, to ensure you don’t miss out on the sessions most pertinent to you.

If Paid Media is your focus, be sure to check out Next Generation Paid Search to learn more on how to reach consumers across various channels. If you’re interested in learning best practices for creating, optimizing and measuring enhanced campaigns, it would be worth checking out the session on How to Design, Segment & Optimize an AdWords Enhanced Campaign.

If your challenges lie more with your Owned Media, some highlights from that track include SEO + Segmentation = Rocket Fuel for the Customer Journey, where you can discover the steps to driving organic awareness, acquisition and advocacy by combining SEO and segmentation, as well as Badass Blogging, where you can learn how to enhance your customer reach.

For key insights into Mobile Trends, be sure to stop by the Responsive and Dynamic Serving session to help determine which path is right for you. If it’s mobile video that piques your interest, you won’t want to miss the session on Unlocking the Secrets of Mobile Video with Instagram, YouTube & Vine.

Want to learn how to use content marketing to earn links and visibility for your site? If so, the session in our Earned track dedicated to How to Craft a Killer Content Strategy is definitely for you.

However, if B2B is more your thing, then you certainly can’t afford to miss the session on How to Turn B2B Social into a Lead Gen Machine. Finally, if you’re keen to discover how the use of visuals can generate breakthrough results, get yourself along to the session on A Picture is Worth 1000 Words – it’s sure to be a great one!

If you’re confused about how you can tie all these elements together into a cohesive converged campaign, look no further than our Integrated track, running across all three days. Some must-see sessions in this track include Conversion Optimization Tips and the Portrait of a Modern Marketer: Hipster in Touch with Inner Geek.

If Email is what keeps you awake at night, then certainly don’t miss that track taking place on Day 3 of the event, where you can find out how to Breathe New Life into Your Email Campaign.

Last, but by certainly no means least, is our hugely popular track on Business Intelligence. If proving ROI is your priority, or you need to convince your C-Suite of the importance of investing in a certain channel, this is the track for you. From sessions on Multi-Touch Attribution Modeling, to Competitive Analysis, and Growth Hacking, this track has it all when it comes to getting the most out of your data.

Site Clinics

Over in the expo hall you can also take advantage of a unique opportunity to have your website reviewed live by one of our experts. With three clinics taking place between Tuesday and Wednesday covering technical SEO, common webmaster mistakes to avoid, conversion optimization and more, be sure to drop by these PowerPoint-free interactive clinics during your time at SES Chicago.

Meet the Experts

SES Meet the Experts

The most popular addition to the SES Conference series is now in its second year and is still proving a crowd favorite.

With a dozen tables led by industry experts to choose from and sessions on Tuesday and Wednesday, make the most of this unique opportunity to meet our speakers and get your questions answered in a relaxed and collaborative setting.

Each table focuses on a specific topic and you are free to move around as you please throughout these one-hour sessions. This is your chance to set your own agenda and to ensure that you find the solutions to your biggest challenges.

Networking – Meet-Ups, Drinks Reception, Casino Night

Casino Night

Which leads us perfectly into the other pillar of our SES conferences – networking!

SES Chicago 2013 has more networking opportunities than we’ve ever seen before in the Midwest.

If this is your first time joining us at SES, be sure to check out our Newcomers Meet-Up on Monday night, where our content team will take you through the agenda and give you tips on how to make the most of your week with us. This leads directly on to our Meet and Greet, where you can meet your fellow interactive marketing peers over a few drinks and some appetizers. Be sure to get there on time, as the first 150 people will receive two drinks tickets each, courtesy of 3Q Digital.

On Tuesday, our Meet the Experts Roundtable session will be closely followed by our Networking Drinks Reception – you can even carry on your conversation from the roundtables with a drink in hand!

If poker or blackjack is more your thing, join us at our first SES Chicago casino night, where you can join your peers, speakers, and the SES crew for fun times with new friends, food, drinks, gambling and prizes. This promises to be a great night, so make sure you join us there and don’t forget your poker face!

Finally, on our SES Chicago networking agenda, we have the Conference Wrap up and Wine Down taking place on Thursday afternoon. After a week of intense learning and networking, this is the perfect place to relax and wind down with your new industry contacts and the SES team.

SES Social Platform – Vivastream

With so many different activities taking place throughout the week at SES Chicago, it can be a daunting process to keep up with all your new business contacts. Don’t worry, we have you covered.

With our official SES Social Platform Vivastream, you can find everyone from the conference – speakers, sponsors, and other attendees – all in one place. To take advantage of our dedicated news feed, polls, messages, rate the speakers and countless other features, make sure you activate your profile now.

You can even start your networking now by going to http://www.vivastream.com/events/ses-chicago-2013 and getting started in our SES community. Be sure to say hello once you’re on there!

With just a week to go, if you haven’t registered yet there’s still time. Register here to make sure you take advantage of our packed schedule in Chicago. The SES Team and I can’t wait to see you there!


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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