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Video Ad Views Surge to Record 20 Billion in June

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According to the latest data from comScore Video Metrix, 183 million Americans watched more than 44 billion online content videos in June, while the number of video ad views surpassed 20 billion. By comparison, 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad views reached 15.8 billion that month.

So, the big news is the big jump in video ad impressions month over month. Video ads accounted for 31 percent of all videos viewed in June, compared to 27.9 percent in May.

Top Video Content Properties by Unique Viewers

In June, Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property with 158.3 million unique viewers, followed by Facebook with 61.6 million, AOL with 51 million, and VEVO with 49.3 million. More than 44 billion video content views occurred during June, with Google sites generating the highest number at nearly 15.7 billion, followed by AOL with 775 million and Facebook with 730 million.

In May, Google/YouTube ranked as the top online video content property with 154.5 million unique viewers, followed by Facebook with 60.4 million, AOL with 53.8 million, and VEVO with 52 million. Nearly 41 billion video content views occurred during the month, with Google sites generating the highest number at nearly 14 billion, followed by AOL with 839 million.

So, Google sites and Facebook are up month over month, while AOL and VEVO are down. But, the relative rankings of the top four content properties remain the same.

Top Video Ad Properties by Video Ads Viewed

In June, Americans viewed a record 20 billion video ads, with Google sites ranking first with 3.3 billion ad impressions. LiveRail.com came in second with 2.4 billion ads, followed by the BrightRoll Platform with 2.4 billion, and Adap.tv with 2.2 billion.

Time spent watching video ads totaled 7.5 billion minutes, with BrightRoll delivering the highest duration of video ads at 1.2 billion minutes. Video ads reached nearly 54 percent of the total U.S. population an average of 121 times during the month.

In May, Americans viewed 15.8 billion video ads, with the BrightRoll Platform ranking first with 2.6 billion ad impressions. Google sites came in second with nearly 2.6 billion ads, followed by LiveRail.com with 2.1 billion, and Adap.tv with 2.1 billion.

Time spent watching video ads totaled 6 billion minutes, with BrightRoll delivering the highest duration of video ads at 1.3 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 96 times during the month.

So, Google sites, LiveRail.com and Adap.tv are up month over month, while BrightRoll is down.

Top YouTube Partner Channels by Unique Viewers

The June 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47.5 million viewers. Fullscreen held on to the second position with 34.3 million viewers, followed by Maker Studios with 28.8 million, and Warner Music with 28.4 million.

Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (76 minutes per viewer), followed by Maker Studios (62 minutes per viewer). VEVO streamed the greatest number of videos (534 million), followed by Maker Studios Inc. (477 million).

By comparison, the May 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 50.2 million viewers. Fullscreen held on to the second position with 36.5 million viewers, followed by Maker Studios with 32.4 million, and Warner Music with 32 million.

Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (63 minutes per viewer), followed by Maker Studios Inc. (48 minutes per viewer). VEVO streamed the greatest number of videos (562 million), followed by Maker Studios Inc. (433 million).

So, VEVO, Fullscreen, Maker Studios, and Warner Music are all down month over month, but their relative rankings remain the same.

Top Video Ads Being Viewed

As for the top video ads being viewed, the YouTube Ads Leaderboard for June 2013 said, "June was the month of the tie-in on the Ads Leaderboard, as brands joined forces with the likes of Usher, Jay-Z and Despicable Me 2's minions. These partnerships capitalized on anticipation for this summer's movie and music blockbusters, and resulted in highly sought-after ads."

"Usher's 'Looking 4 Myself' Presented by Samsung" ranked #1 in the YouTube Ads Leaderboard with 40.5 million views.

"'One to Many' - JAY Z + Samsung + Magna Carta Holy Grail" ranked #2 with 19.5 million views.

"Cheetos Mix-Ups and Despicable Me 2" ranked #3 with 6.1 million views.

And "Evil Minion Animation Test" ranked #4 with almost 3.9 million views.

Based on these four samples, one can see why video ads are getting more views.


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