SEO News
Google

Do Stock Photos Affect Google Search Rankings? Matt Cutts Says No

jennifer-slegg
by , Comments

matt-cutts-video-stock-photography

A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.

For those of you who are lacking in artistic skills, or just don’t have the resources to take photos related to every single webpage you produce, it appears as though you do not have much to worry about at this point.

“Does using stock photos on your page have a negative effect on your ranking? To the best of my knowledge the answer is no. Do original photos help help you? To the best of my knowledge it doesn’t really make a difference whether it’s a stock photo versus an original photo," Cutts said in the video.

However, the one caveat is that Cutts does ponder if it could somehow be used as a signal in future search quality rankings.

“But you know what that is a great suggestion for future signal that we could look at in terms of search quality. Who knows maybe original image sites might be higher quality whereas a site that just repeat the same stock photos over and over again might not be nearly as high quality. But to the best of my knowledge we don’t use that directly in our algorithmic ranking right now.”


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus