If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
According to the report, local search via non-PC devices more than quadrupled in 2012:
In addition, 48 percent of U.S. mobile users accessed local content in December 2012 (up from 42 percent in December 2011).
Of the smartphone users studied, more than 60 percent (approximately 77 million) relied on apps for local content online. This number is up 22 percent since December 2011:
As for mobile’s share of overall web traffic? Findings show traffic from non-PC devices more than doubled in 2012 to 15 percent:
And it’s not just smartphone users that are shaking things up. The rapid adoption of tablets over smartphones is staggering.
While it took about 10 years for smartphone ownership to reach 40 million, tablet ownership crossed the threshold in just two years:
So how is your business preparing for this captive mobile audience?
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!