Google has announced that its desktop and mobile search will now include data gathered from Android app activity.
The feature will allow users who search for titles of mobile applications to see aggregated data taken from the app.
"When users search for your app, they often want to go deeper and see what in-app content fellow users find interesting," said director of product management at Google+ Seth Sternberg in a blog post. "Today we're making this possible by bringing app activity to Google search results."
Google says that the feature will roll out over the next few weeks. Original support will be limited to the music and movie apps Deezer, Fandango, Flixster, Slacker Radio, Songza, SoundCloud and TuneIn. However, the search giant plans to roll out support for more apps in the future.
Here's what Google's results for Fandango look like currently:
And with app activities added:
The feature is able to see data from apps through Google+. Google's social network connects with a variety of its services and allows the search giant to mine data from its Android platform.
Information shown won't be user specific. All data will be aggregated as to not show detailed individual user information.
This article was originally published on V3.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!