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Danny Goodwin

Top Super Bowl 2013 Google Searches

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M&M’s licked the competition when it came to searches during Super Bowl 47, according to Google. Searchers were also went crazy for Beyonce – oh yeah, and those two teams who were playing between all the ads and the halftime show.

What were people searching for on Google during the Super Bowl? The top five trending searches were:

  • M&M’s
  • Beyonce
  • Baltimore Ravens
  • San Francisco 49ers
  • Colin Kaepernick


The Super Bowl power outage was also big news, and the source of endless entertainment on Twitter, but only was the eighth most popular query last night on Google.

However, Yahoo reported that “super bowl blackout” and “super bowl lights out” were the biggest searches they saw on Super Sunday (people also searched for “why did the lights go out”, “superdome power outage”, and “what caused power outage”).

The Ravens beat the 49ers on searches in addition to beating them for the Super Bowl victory, but Kaepernick, the 49ers QB, beat out Ravens QB Joe Flacco. Other top searched players of the game were Ravens offensive tackle Michael Oher, 49ers kicker David Akers, and Ravens wide receiver and punt return extraordinaire Jacoby Jones.

As for which coach Harbaugh got the most searches, 49ers coach Jim Harbaugh defeated his brother and Ravens coach John Harbaugh, which I’m sure he could care less about.

On YouTube, the five most searched for Super Bowl ads were from M&M’s, Mercedes-Benz, Disney’s “Oz Great and Powerful”, Lincoln, and Audi. See “Super Bowl 2013 Ads: Budweiser’s ‘Brotherhood’ Wins the Big Game” for more on the big ad winners.

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