Google is facing some delayed legal action in the UK over having tracked iPhone and Safari users without their knowledge.
Twelve plaintiffs have banded together in the UK to file a lawsuit against Google, which could open Google to damage payments – not just for the 12, but for anyone else with an iPhone who used Google via the Safari browser.
Google has already admitted to tracking Safari users, saying that it was a bug and an error and should not have happened. Last November the U.S. Federal Trade Commission (FTC) fined Google $22.5 million.
Google has filed a motion to dismiss saying now, as before, that any the cookies it used didn't collect personal information.
If any personalised ads were served it is probably because of some information handed over by the user at some time and to another firm, Google said – adding that the people who are calling themselves victims haven't been harmed.
Meanwhile in the U.S., Google is looking to remove all traces of the case and squash any class action lawsuits, Mashable reported.
This article was originally published on the Inquirer.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.