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Facebook Graph Search: How to Increase Your Page’s Visibility

Danny Goodwin
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facebook-graph-searchLooking to take advantage of Facebook Graph Search, the social network’s new and improved internal search engine when it fully launches? Facebook has shared a few basic tips on how you can improve the visibility of your Facebook Page when users conduct searches.

In addition to making sure your Page is complete and up to date, optimizing the following areas will help aid discovery of your business via Graph Search, according to a Facebook Studio blog post:

  • The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
  • If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
  • Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.

The Graph Search algorithm will serve results based on several “features” – things such as connections, Likes, check-ins, and every other piece of data Facebook has collected about your business.

Facebook also provides users with the ability to refine searches with filters including Place type, category, name, Likes, location, and connections who have visited.

Below are some additional posts that will help increase your visibility on Facebook.

SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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