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SEMPO Launch Search Marketer Salary Survey for 2013

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sempo-logoSearch industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ.

It's the 4th survey of it's kind from SEMPO and it is open to everyone with no SEMPO membership required - all search and digital marketing professionals working in an agency or in-house.

All responses are anonymous and if you take it, you can request a free summary report. All respondents enter a prize draw to win the grand prize of a Platinum Pass to SES NY 2013, or one of five $25 Amazon vouchers. 

Click here to take the survey.

The survey data to be collected includes salary ranges of SEO and SEM jobs, from entry level to executive, salary variations by geographic markets, the total compensation package beyond salaries such as bonuses, benefits and perks. It also will capture responsibilities, the number of accounts and number of people managed, and search marketing budget size.

Melanie White, Special Projects Editor, ClickZ added, "Organizations need to establish competitive and effective compensation plans, so it is important for them to have quality information about what others are paying for employees in similar positions. The SEMPO/ClickZ survey will provide an exhaustive breakdown of salaries and benefits by discipline, job function and experience level. It's also a great barometer for discovering whether the industry is confident about the coming year.”

As Bill Scully, of Siemens Industry, Inc. a member of the SEMPO Research Committee, noted, "It’s been almost 2 years since the last salary survey so it will be interesting to see how salaries have changed in relation to increased experience and expanded social responsibilities. This will also allow us to compare in-house vs. agency employee salaries using the same exact criteria and the changes over the last two years.”

SEW covered some highlights from the last salary survey from SEMPO in our post SEOs: Will You Negotiate a Salary Increase in 2013? Some of the SEMPO 2011 survey highlights included:

  • The average search marketer salary is $75,542
  • The majority of respondents with 0 – 3 years of experience in search marketing earn $30,001 to $60,000
  • Approximately 20% of respondents with 0 – 3 years of experience earn $60,000+
  • Respondents making $60,000+ more than doubles to 50% for respondents with 3-5 years’ experience
  • With 5–7 years of experience, 78% of respondents make more than $60,000

As noted in that article, one of most interesting things about the SEMPO salary survey is that it is not just a good barometer for salary expectations but it actually gives some insights into 'perks' which you could also seek as part of your salary negotiations.

"We encourage search marketers from around the world to participate in this salary survey. It’s the best method of getting a true understanding of compensation of search marketers and comparisons between in-house and agency marketers,” continued Scully.


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