How many of you have had this experience recently? Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping experience your ecommerce site might be subjecting users to. The video will certainly raise a smile.
A man walks into a supermarket to buy some olives. While searching the aisles, he is bombarded with related products and offers from different sales assistants.
What I like most is the way it illustrates, or dramatizes (I'm really not sure of the right word in this context) algorithms we are all familiar with - such as "people who bought this also bought," and "popular products."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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