Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
SES Chicago attendees walked away with bags full of swag that might have included Google Android figurines, software trials or discounts, office supplies, clothing, or even an iPad.
Beyond cool toys you can take back to your kids or branded gadgets for your office, SES Chicago sponsors offer a number of useful, actionable digital resources for marketers. These are not exclusive to conference attendees, nor were they created by these companies for SES. Rather, we hope to introduce you to insights and tools of theirs you may not have discovered yet.
Here are a few examples of “digital swag” you can take advantage of, whether you were able to attend the actual event or not.
Marin Software have identified search marketing trends for the 2012 holiday season and offer ten tips for successful campaigns. Learn how to:
Download Marin’s 2012 Search Holiday Tips whitepaper directly from their site.
AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs. How can marketers scale campaigns with thousands of SKUs?
Thumasathit offers solutions beyond potentially problematic reliance of top-selling SKUs, head keywords or broad match. Check out this piece in Retail Online Integration where he maps out a tool to better optimize the relationship between the product catalog and keywords.
Just prior to SES Chicago, Jessica Lee from Bruce Clay Inc. penned a fantastic guide to content auditing. This is a great resource for marketers without a lot of extra time, but with a need for added value from their content strategy… so that should be just about every one of you reading this right now.
The guide walks marketers through a simple, 16-step process for content optimization opportunity discovery including issues around links, conversion, purpose, and more. See the full guide on the Bruce Clay Inc. blog.
Google and ClickZ revealed the results of their recent joint study on mobile measurement on-stage during an SES Chicago session. They found that marketers have a broad mix of mobile tactics planned in the next year:
For more on mobile marketing measurement, see our coverage of the session and report.
Quantcast Head of Search Agency Development Scott Linzer recently participated in a one-hour webinar moderated by Anthony Salas from the American Marketing Association. As 2013 approaches, Linzer’s insight into advertising innovation is a powerful tool for marketers planning and goal setting for the coming year.
Linzer shares current and future trends based on Quantcast data, as well as key focus points for 2013. See the full presentation below:
If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy. They also offer pre-designed keyword research templates, historic and forecasted monthly query data, and a number of other features, within the familiar Excel interface.
On the Bing Ads Intelligence download page, you’ll also find a tutorial, PDF feature guide, FAQs guide, and installation guide. It’s worth checking out as a tool to assist in paid search optimization.
For more useful conference takeaways, see our SES Chicago blog coverage and check out SEW Weekly (also available on iTunes). In this week’s episode, Thom Craver and Miranda Miller shared the top news and resources from Chicago.