Social question-and-answer site Quora has been added to Bing's social sidebar.
If you're logged into Bing, you'll begin to see answers to questions given by top contributors to the social network Quora in the social sidebar of your results. As you hover over a person's name, a pop-up will appear showing the answers shared about a particular topic related to your seaerch.
When Bing's social sidebar first appeared, Bing began returning results your Facebook friends had shared. More recently, they expanded that concept, allowing you to tag friends in search results to ask their opinions.
The concept of social results to Bing is simple: tap into the "collective wisdom of your social network" to help you make decisions about what you're searching.
Bing has kept their relationship with Twitter, expanded their relationships with Facebook this spring and summer, and now has added Quora into the mix. Clearly, Bing is continuing to work more toward an immersive user experience in search.
As Bing continues to promote their social bar in search and other non-traditional advancements, do you like the changes? Are you any more inclided to use Bing? Does this help or hurt? Let us know in the comments.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!