The use of enterprise collaboration software with Facebook and Twitter-like functionality – like microblogging, profiles, and activity streams adapted for workplaces – will soar, eclipsing demand for more traditional communications and collaboration products, according to a new study from Forrester Research.
If that’s the case, you can be one step ahead of the competition using Tracky, the latest social collaboration enterprise platform to come online.
A Conference Scenario Using Tracky
So, you’re getting ready for that next search marketing conference! Will you be:
- All of the above?
All or one, it's about fitting one more thing into your already busy schedule, a layer on top of life's everyday work flow. Now, add up all the preparation and travel time, then factor in the missed time from the office.
Next, picture yourself playing catch post-conference catch up – hoping you can remember all the cool stuff you learned. That action item punch list, where did it go? Doesn't sound very productive does it?
No doubt, conferences are becoming easier to follow thanks to live blogging, tweeting and hashtags. Or wait, is it more like conferences are becoming more overwhelming thanks to the overload of conference calls, emails, tweets, Likes, updates and shares, ultimately causing a mild to severe case of social conference overload?
Social Collaboration: The Next Big Thing
What if you could make the conference experience collaborative, socialable, sharable and searchable? Better yet, what if you could find a way to allow yourself more time to stay focused on the presentation and encourage ongoing dialogue before and after the event?
The trick might be in Tracky, a new social collaboration platform that gives users the power to connect, collaborate and get it all done, whether it is a project for work or play.
Launched in April by Las Vegas-based tech entrepreneurs Jennifer and David Grosse, Tracky promises to bridge the gap between personal and professional circles. The start-up is funded with the help of an initial $1 million investment followed by a most recent additional $500,000 from angel investor Rob Roy – with all bets on the social collaboration table.
The Social Dashboard of Getting It Done
Besides the conference collaboration (big light bulb), Tracky is positioned to help people and companies organize all of the to dos, work projects and social connections in a single, easy-to-use dashboard – from planning a conference keynote panel or even a wedding, to volunteering on a committee or launching an international brand.
Tracky fits together the most popular types of productivity and collaboration tools into one social and search-friendly platform, including:
- To-do lists
- Shared calendars
- Live chat
- Task management
- Social accountability
- Cloud-based file sharing
- Community building
- Google Doc Integration
How Does It Work?
You can create and organize tasks – called tracks. Tracks look similar to tweets within the interface and show up in real time. Tasks may be public or private; organized by date created, time updated or by due date, and tagged with priority.
The Search and Social Big Picture of Tracky
When you set up an account on Tracky, your profile page is public by default and searchable within the Tracky member directory. The same goes for groups. You can have private accounts as well, but the Tracky difference is to share what you’re working on and collaborate with others.
- An example of a public profile is tracky.com/…SarahEvans, which includes your name, a brief bio, email address (if you choose to share it), location, website and links to social media profiles.
- Public pages on Tracky are HTML5, augmented with Open Graph meta tags (en.wikipedia.org/…h_protocol), making the content easily spiderable and categorized (e.g., Tracky profile URL, username, avatar, bio).
- Tracky is designed with designated header tags for the group name or person’s name (public profiles).
- For public tracks, Tracky takes the content of a track and creates a slug for it (e.g., tracky.com/…Discussion).
Social Collaboration Inspirations Using Tracky
- Get feedback from conference attendees, employees, or customers. Simply ask a question to start off a conversation thread.
- Geo Connect with people in the same industry or seek out nearby groups with the app’s geo-location feature.
- Cluster documents together and maintain efficiently much like the popular project management tool Basecamp does.
- Introduce like-minded conference groupies.
- Recruiting: Companies looking for a search marketer or PPC specialist, for example, can search within Tracky’s network of users to find relevant talent.
Example: Check out this Tracky group called SES San Fran - Social Media Optimization That Won't Break The Bank, a session scheduled for August 14. SES San Francisco attendees interested in that panel can join the Tracky Group and follow the tracks before and after the event. Within the group are a variety of Tracks – or tasks. The tracks can be either private or public.
Private tracks might be only available to the panelists and moderators pre- and post-conference so they can best plan and organize the session content and topics. Public tracks might include reference materials, Tweetable moments, copies of the presentation after the conference or even links to follow up blog posts or media coverage.
The Tracky group is a way to allow attendees to join the session early and stay in touch after the conference. It also allows those who may not be able to attend the session, almost feel like they were in the same “conference room" rubbing virtual elbows with the rest of the group.
The Social Side of Tracky
- Trending Hashtags
- Direct links to conference website
- Twitter feeds and Twitter handles
- Tweet a link to the tracks that are public to promote your panel and increase conference exposure
- Facebook sharing
- Subtrack could include a 140 character-ready tweet with a Twitter handle and conference event hashtag
“Technology is at its best when it gets out of the way and allows humans to make meaningful connections that lead to productive collaboration,” said Tracky CMO Jennifer Gosse. “We’re turning the idea of a closed system of task management on its head and allowing people and groups to work in private within a completely integrated productivity platform and then share – or make public – certain aspects of their projects when it’s time. That sharing phase leads to finding like-minded collaborators that will help you then in turn, to be even more productive.”
Besides getting it all done, it looks like social collaboration platforms like Tracky put us one step closer to saving time and improving the work or play project experience ...if it’s a conference – that’s a win-win for the attendees, speakers, and conference organizers.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!