What have the top enterprise-level SEO software and service companies been up to lately? Read on to discover the latest research, awards, tool updates, and company news from Rosetta, BrightEdge, Covario, Acquisio, and others.
Rosetta: Google’s Penguin Had a Positive Impact on Rankings of Sites Studied
Contrary to the overwhelming sentiment that Penguin is a heartless site destroyer, digital and direct interactive agency Rosetta published a case study and series of insights demonstrating a positive effect on site rankings they attribute to it.
In collaboration with BrightEdge, Rosetta analyzed 7 client and 23 client competitor sites in Consumer Product & Retail, B2B, and Financial Services. Rosetta's clients experienced an 11.31 percent growth in rankings, while competitors only saw a 6.61 percent growth.
It makes sense that larger, better managed sites would grow out of the wreckage of sites hit by Penguin, but it’s good to see a reminder that some sites are indeed benefiting from good management and solid strategy. For the full set of insights, see Rosetta’s Google Penguin Review.
Rio SEO Acquires Top Local Search, Inc.; Covario Named to JMP Top 100
Rio, Covario’s SEO software spinoff, recently announced their acquisition of Top Local Search, Inc. As a result, Rio SEO has added five “hyperlocal” SEO software offerings to form the basis of their Rio SEO Local Search Solution™.
Parent company Covario was just named to the JMP Securities Hot 100 list of privately-held software companies. This is the third year in a row Covario has made the list.
Shar VanBoskirk Adds Search Marketing to Forrester Waves
Forrester’s Shar VanBoskirk recently announced she’ll be adding search marketing agencies and SEO platforms to her Waves, in which she performs detailed analyses of technology vendor and service providers in different sectors.
She lists several companies as examples of the types of SEO platforms and software she’ll be covering, though noticeably absent are more forward-looking, truly automated big data SEM solutions like BloomReach and DataPop.
As Bryan Eisenberg pointed out last week in his ClickZ column, SEO software reaches far beyond automated reporting and bidding tools. In Claiming Your Unfair Advantage, he points to four distinct types of tools marketers must be aware of, if they are to leverage and make best use of the data available to them: analytics tools, predictive analytics tools, data-driven automation tools, and adaptive learning & optimization tools.
VanBoskirk is currently seeking input on the capabilities and features she should be evaluating; see her blog post for information on how to connect.
Optify Adds Enterprise-Level Email Marketing with Closed-Loop Response Tracking
B2B inbound marketing software company Optify has added email marketing, powered by ExactTarget.
This new offering, in combination with their existing services, gives sales a way to follow up with anyone who shows interest in an email campaign, regardless of how they respond.
Acquisio User Summit on June 27-29 in Montreal, Quebec
Acquisio hosts their 2012 User Summit in Montreal, just in time to coincide with the Montreal Jazz Festival. Speakers for the two-day event (plus a day of bootcamp) include representatives from Yahoo!, Microsoft, SEER Interactive, Page Zero Media, Mediative, and more.
BrightEdge Opens Office in London, UK
BrightEdge CEO Jim Yu told Search Engine Watch how their expansion into the UK came about: "At the end of last year, we had built a solid business in the UK and Europe with agencies like OMD, SMV and Performics; and great brands like Hotels.com, Cheap Flights and Tesco. This gave us a strong foundation to open an office, and today we have an office with sales, customer success and marketing up and running in London to support the European search market."
Visit their website for the new address and contact details.
Conductor Foundation Hosting Webinar for Non-Profits and Cause Marketers
SEO company Conductor continues their work in social good through another free webinar for non-profits through their Conductor Foundation. On June 26th, Brian McDowell, Director of Customer Search Strategies, will host the second installment in their ”SEO 101 for Non-Profit Marketers” series as a webinar in order to expand availability beyond the New York area. In May, Conductor received the honor of placing fourth on the Top 50 Best Companies to Work for in New York State list by Best Companies Group.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.