Happy Father's Day! Google’s tribute to dads in more than 70 countries – from Japan, to India, to the UK, and most of North America – for Father's Day 2012 comes in the form of an animated logo.
On landing on the Google homepage, visitors are greeted by the "l" wearing glasses, seated in an arm chair reading the newspaper. Then a robot suddenly zooms out from behind the chair, racing to the left holding a mug atop itself.
Dad, surprised by the robot's appearance, gets up to investigate, and the robot extends the mug, revealing the "#1" on the side. That's when we learn that his kid, the lowercase "e", was secretly controlling the robot via remote control. After a high-five, father and child hug, which triggers the gray letters of "Goog" to fade in.
Clicking on the logo then brings users to search results for “Father's Day.”
This is reminiscent of this year's animated Mother's Day Google Doodle, in which the mom (a lowercase g), is surprised by her two kids (red and yellow o's) who give her a flower before they share a group hug.
Nearly 70 percent of people shop for Father's Day gifts online, according to Google (and reported by Mashable). If search volume is any indication of what dads can expect to receive as gifts this year, then coffee machines, ties, slippers, golf gear, grill tools, or perhaps a men's watch are all solid possibilities.
For the first time, searches for [father's day] topped [mother's day] searches in 2011 – we'll have to wait if the same holds true again this year. Searches for "#1 Dad" have consistently beaten out searches for "#1 Mom" – which explains why the #1 appears on dad's mug in today's Doodle.
Past Father's Day Google Doodles
A Google Doodle has been an annual tribute to dads since 2000. Here's a look back at how Google has celebrated Father's Day in logos through the years:
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!