SEO News
Search

GOP Goes Google for 2012 Republican National Convention

Danny Goodwin
by , Comments

google-elections-logoWhen the Republican National Convention (RNC) convenes in Tampa, Florida, from Aug. 27-30, Google will be its “official social platform and live stream provider,” presenting coverage of RNC events, programs, and interviews via Google+ and YouTube.

The coverage won’t be limited to the happenings on the main stage. Google promises a convention “without walls” where conversations will be brought directly to voters ahead of the 2012 U.S. presidential election, which will take place Nov. 6.

“We are excited to work with the Republican National Convention to help break down traditional barriers and empower voters. By incorporating our tools and technology, we are offering a behind the scenes look at the convention process and allowing voters, delegates and viewers to shape the conversation,” said Susan Molinari, Google’s recently hired Vice President of Public Policy (who is also a former Republican representative of New York), in a statement.

The GOP touted Google’s involvement as a way to provide voters a “virtual front-row seat.”

“Having Google as a partner ensures the most engaging convention experience in history,” convention CEO William Harris said in a statement. “Our goal is to bring the convention to you, no matter where you are or which device you use.”

This isn’t the first time Google has worked with the Republican party. Most recently Mitt Romney took part in a Google+ Hangout, in addition to touring Google’s Chicago offices.

Google and Fox News co-hosted a Republican presidential primary debate in September. Google was also named “official innovation provider” for the 2008 convention, tasked with enhancing the GOP’s online presence with applications, search tools, and interactive video.

But Google by no means is completely shutting out Democrats. President Obama hosted a Google+ Hangout of his own earlier this year.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus