SEO News
Google

Google Loved More Than Apple, Facebook, Twitter in U.S. [Poll]

Danny Goodwin
by , Comments

popularity-of-tech-companies-poll

Google is the most popular tech company in the U.S., with 82 percent of Americans having a favorable opinion and 53 percent indicating a “strongly” favorable opinion of the company, according to a new ABC News/Washington Post poll.

Google's Love & Trust

Only 9 percent of respondents viewed Google unfavorably, while 10 percent had no opinion (though this number climbed to 29 percent among seniors). Google was most popular among the young (92 percent favorability), college graduates (88 percent), and more affluent (66 percent) respondents.

Larry Page’s 2012 Update from the CEO offered a positive future outlook as he enters his second year leading Google, in which Page devoted an entire section to love and trust.

“We have always wanted Google to be a company that is deserving of great love,” Page wrote. “But we recognize this is an ambitious goal because most large companies are not well-loved, or even seemingly set up with that in mind. We’re lucky to have a very direct relationship with our users, which creates a strong incentive for us to do the right thing.”

There was a lot of noise of late from certain newspapers, especially the Washington Post, blasting the new Google privacy policy. Microsoft, U.S. Attorneys General, and European regulators have also voiced concerns about the updated policy. But it appears none of this has damaged Google's reputation among Americans.

Apple Tops Facebook, Twitter

Apple came in second place in the poll, with 74 percent of respondents having a favorable view of the company.

Fifty-eight percent of respondents viewed Facebook favorably, though 28 percent viewed the social network unfavorably. Facebook’s popularity is highest among young adults (76 percent). Politically, the poll also found that liberals favor Facebook (70 percent) more than moderates (55 percent) and conservatives (54 percent).

Interestingly, more respondents viewed Twitter unfavorably (36 percent) than favorably (34 percent) overall. As you’d expect, seniors view Twitter more unfavorably, but what is surprising is that among young adults, Twitter is viewed as favorable by 42 percent but unfavorable by 43 percent.

The poll of 1,007 U.S. adults was conducted between March 28 to April 1, and published a day after Google unveiled Project Glass, it’s augmented reality eyewear device.


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus