Google is developing a set of glasses which will double as a social networking and locational information system.
The company said that its Project Glass team would be aiming to create an augmented reality platform which would bring the benefits of Google's mapping and social networking platforms into real-world experiences.
In a video demonstrating the concept of Google's project, engineers depicted a glasses-mounted headset system which could combine everyday information such as time and temperatures with calendar functions and messaging platforms. Additionally, the headset would let you chat with friends in various ways, see turn-by-turn walking directions, and take pictures.
The aim, said the Google team, was to create a platform that is available for instant use yet still non-invasive in other activities.
"We think technology should work for you - to be there when you need it and get out of your way when you don’t," the developers said in a Google+ page introducing the project. "We started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment."
Project Glass comes from Google X, the secret Google lab dedicated to making "far out" futuristic technologies a reality, whether it's driverless cars or space elevators. We previously discussed some possible marketing implications after news of the futuristic AR glasses broke in February.
Google isn't the only company to look at developing an augmented reality platform for daily use.
Executives with Qualcomm have long touted the potential of augmented reality platforms which use a combination of mobile handsets and embedded systems to bring connectivity and control to household appliances.
The U.S. military has also been working to develop augmented reality platforms which could allow soldiers to receive intelligence information in real-time during combat operations and patrols.
This article was originally published on V3.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.