Google yesterday moved forward with its planned changes to its privacy policies despite some objections from consumer groups, European regulators, and 36 U.S. attorney general concerned the changes don't conform to data protection rules.
Whitten acknowledged, though, that there has been "chatter and confusion" around the changes, and as such sought to reassure users that despite the changes, the firm's privacy controls haven't changed.
"The new policy doesn't change any existing privacy settings or how any personal information is shared outside of Google. We aren't collecting any new or additional information about users," she added. "We won't be selling your personal data. And we will continue to employ industry-leading security to keep your information safe."
Despite this, Google's decision to push through with the changes comes just two days after French data protection regulators, leading the pan-European Article 29 Working Party's investigation on the proposals, declared them unlawful and asked the company to postpones the changes.
In other developments yesterday, the Trans Atlantic Consumer Dialogue joined in opposing Google's "unfair and unwise" policy, while Japan asked Google to handle user data carefully. One owner of an Android-powered smartphone also sued Google for a refund of £400.
If you're freaked out about Google tracking your searches, this post will show you how to turn off web history. You can also sign out of your account at any time or not log in. Or lie.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!