Microsoft has added a pair of features to the Bing search platform on Windows Phone.
In a posting to the Bing UK blog, the company said that it would be equipping the search platform with additional options for mobile users. The update will allow users additional options for scanning and viewing content on their handsets.
The Bing Vision add-on will add the option to scan in QR and bar codes as well as image recognition tools which will allow users to view sites and retail information by scanning images from DVD and CD covers.
Additionally, the tool will recognize book covers and data from the Microsoft Tags platform.
Bing Imaging for Newspapers
The company is also looking to expand its image recognition platform into the print media space.
Set to launch in March, Bing Imaging for Newspapers will allow the handsets to take pictures of newspaper and magazine articles and then match the article with its online edition.
The reception of the Imaging for Newspapers platform will be watched closely by newspaper and magazine publishers who have seen their print readership plummet in recent years and have strugled to transition their business models into the digital space.
This article was originally published on V3.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!