Creating Facebook targeting segments can be a bit of a pain in the you-know-where, which made Facebook’s Broad Category targeting a no-brainer for advertisers to target campaigns quickly and they continue to grow. Recently, Facebook rolled out a few new Broad Category targeting options that seriously rock. Read on for a look at the astounding new Broad Category targeting.
Local businesses, rejoice! You can now target people who have “Recently Moved.”
This targeting option represents endless possibilities, from cable and Internet companies to the local masseuse.
Image credit: o5com/Flickr
Small businesses can take this opportunity to brand to new transplants on Facebook, raise awareness, and even offer a “new to town” discount.
Facebook has also revealed folks who are “Away from Family” or “Away from Hometown.”
This targeting could be leveraged for distance gift-giving or long distance phone service, to name a few.
Facebook has also recently given us the ability to segment the users who are engaged by dividing it up between less than six months and less than a year. Separating these users gives advertisers more power to hyper-focus their ads.
A woman who has been engaged for less than six months is probably in the beginning stages of wedding planning and dieting.
Image credit: reallyboring/Flickr
Conversely, someone who is engaged for closer to a year may be approaching those steps down the aisle and in need of a quick teeth whitening.
Image credit: martindew/Flickr
One of the newest Broad Category Targeting in Facebook is surely some seriously deadeye targeting. Introducing…. Auto Intender category. The name is a bit of a head scratcher at first blush, but as you can imagine (and confirmed by a Facebook Rep’), it targets users who are most likely in search of a new vehicle.
This is a gold mine for the local used car lot or dealership, but think of what else you could offer this crowd.
Image credit: turnerburns/Flickr
Much to advertisers’ pleasure, Facebook’s Broad Targeting gets even better… You can now target users expecting a baby.
That’s right. Facebook has quietly rolled out pregnancy targeting.
Facebook does not reserve this targeting just for women but also to expectant fathers.
Next, with Category Targeting in Facebook, we can target users who are interested in “Education/Teaching.”
Could this mean teachers? Perhaps… but to truly laser target teachers using this method, couple it with the University Targeting in Facebook:
Et viola! 120,000 Facebook users who are likely teachers with targeting that only takes seconds to take advantage of for everything from educational software to fund raising.
This last bit of new Facebook targeting is just the beginning, mark my words. Facebook has introduced Broad Ethnic Targeting.
Surely, Facebook will be testing and building more broad ethnic segments?
There you have, it fellow Facebook marketers, recently rolled out targeting in Facebook’s Broad Category, killer for local business and big business alike. Quick, easy, and practically painless targeting.
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