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Search and Social Marketing Olympians Compete for ROI Gold at SES London

Mike Grehan
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This year is a huge year in London, as the world's hottest contenders in just about every sport imaginable, gather for the Games of the XXX Olympiad (the official title of the London 2012 Olympic Games).

And as various muscles are exerted along with displays of strength, agility and balance at the games, similar mental exercises will be taking place at SES London from Feb. 20 to 24. Some of the industry's finest practitioners and thought leaders in the UK/European online marketing space will gather for this annual business marathon of understanding, communication, reasoning, learning, retaining, planning, and problem solving.

Representing the SES Global Advisory Board in the UK, Director, Account Management Yahoo! UK and Ireland, Jon Myers is anticipating our best show to date.

“It's my third year as a member of the SES Advisory board and it's always a pleasure to help plan the show with the team,” Myers said. “This year is shaping up to be bigger and better than ever as our content diversifies and grows. I can’t believe it's only a few weeks away now!"

People are dashing for tickets for the Olympics. But as the early bird rate for big discounts at SES London approaches you'll need to make some Olympian moves yourself.

Business Optimization in a Digital Age

That's the overriding theme for SES London this year. And the message is being brought to us live and direct from Google's very own Digital Marketing Evangelist, Avinash Kaushik. Author, blogger and sensational keynote speaker, Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers (making the keynote a must attend!).

And on that very subject, Ben Jesson of Conversion Rate Experts will also be giving his views on why this is so important.

"We coined the term CRO (conversion rate optimization) in 2007 to describe the process of optimizing web businesses. It’s really commercial optimization,” Jesson said. “A proper job of CRO includes the review of the entire web marketing process, from the initial ad (or search result), all the way through to the post-sale follow-up. The real goal is to identify which parts of the sales funnel will yield the greatest wins with the least work."

Social Media Marketing: Killer Advertising Tactics.

As the inspiration of the movie "The Social Network", Mark Zuckerberg proves the premise of the movie in the real world by rolling Facebook into Wall Street. Facebook isn’t just a fact of life these days – it's a huge fact of PR and marketing. Jonathan Beeston of Efficient Frontier will be on hand to offer advice on how to make the most of social media marketing combined with paid search.

"Try to think about what your business objectives really are,” Beeston said. “Also, what it is you’re going to offer people to become fans or followers? The general public won’t be as enthusiastic about your product or service as you are. Don’t think of social media as a campaign, it’s not. Once you start, there’s no going back. And even if you don’t want to offer customer service via social, you’ll quickly find you have to, and you need to prepare for that."

The Sustenance Of SES Conference & Expo

It's the granddaddy of search marketing conferences. From a one day event back in 2000 with seven sessions and less than 20 speakers, SES London has grown to become the largest gathering of its kind in Europe.

This year we have almost 50 sessions with more than 70 speakers. And that's the sustenance that makes this thing thrive and grow: it's all about first class business education and networking.

Meet The Experts!

One of the things that is apparent at every SES is the desire for the attendees to get quality one-on-one time with the experts they see on the stage. After every session people clamor to get specific questions answered. So we've made it even easier to sit right down with the leading experts and get their undivided attention.

We tried it as an experiment at SES Toronto last year. Check the video and you can see what a rip-roaring success it was.

We did it again at SES Chicago and now we're bringing the idea to London. Be sure to get yourself a seat at the table here and here.

The way it works is simple. Each table has a couple of experts talking about a specific topic. Want to ask a question about link building? Ask it, and then check it off the list and move on to the next table. It’s that easy. But hey, if you wanna stay, tuck your feet under any table and stick around.

Cocktails; Parties; Dinners; Boozers; Breakfasts

ses-london-appThe meet the experts sessions are designed to roll into either a cocktail session or a networking lunch. But there's a ton of other events planned by the sponsors, speakers, and attendees at SES London.

SES is a community event where not only business is done but new friends are made every minute. Join 1,500 or more of your friends and colleagues, old and new.

And with our new smartphone app you can control the whole thing via your finger tips. Arrange business meetings, social gatherings, private lunches, and receive alerts for every session you need to attend and every event you need to be seen at.

See the SES London 2012 agenda overview here. And then dive in and register here.

But get those Olympic skates on – the early bird rate with generous discounts is ticking away right this second.

Personally, I can't wait to get back to London for one of my favorite shows in the entire SES series. See you there!


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