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Google Reports Q4 2011 Earnings, $10.58 Billion in Revenue; 90M Google+ Users

Danny Goodwin
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Google revenues topped $10 billion for the first time, but it wasn’t good enough for investors, who were let down by the numbers that came in $300 million below analyst estimates (after subtracting ad commissions), AP reported. Shares dropped 10 percent in after-hours trading.

Google today announced another quarter of record revenue that even surpassed its record-breaking $9.72 billion reported in Q3 of 2011. In the fourth quarter of 2011, Google revenue hit $10.58 billion – a 25 percent increase over the reported $8.44 billion in Q4 2010 revenue.

Profit grew to $2.71 billion, compared to $2.54 billion in Q4 2010.

CEO Larry Page also announced that the number of Google+ users has doubled since he revealed in October that there were 40 million Google+ users. Google+ now has 90 million users globally – more than 60 percent of whom use the site daily, and more than 80 percent of whom use Google+ weekly.

Here's a quick break down of the Q4 numbers:

Google Sites Revenues

Google-owned sites generated revenues of $7.29 billion (69 percent of total revenues), a 29 percent increase over Q4 2010 revenues of $5.67 billion.

Google Network Revenues

Google's partner sites generated revenues, through AdSense programs, of $2.88 billion (27 percent of total revenues), a 15 percent increase from Q4 2010 network revenues of $2.5 billion.

International Revenues

Revenues from outside of the United States totaled $5.6 billion, (53 percent of total revenues) compared to 55 percent in Q3 2011 and 52 percent in Q4 2010.

U.K. revenues totaled $1.06 billion (10 percent of revenues), compared to 10 percent in Q4 2010.

Paid Clicks

Aggregate paid clicks, which includes clicks related to ads served on Google sites and the sites of Google's AdSense partners, increased about 34 percent over Q4 2010 and 17 percent over the Q3 2011.

Cost-Per-Click

Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of Google AdSense partners, decreased approximately 8 percent over Q4 2010 and decreased about 8 percent over Q3 2011.

Cash

As of Dec. 31, 2011, cash, cash equivalents, and marketable securities were $44.6 billion.

Employees

Worldwide, Google employed 32,467 full-time employees as of Dec. 31, 2011, up from 31,353 full-time employees as of Sept. 30, 2011.

Check out ClickZ for coverage from the Google earnings call.


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