Cue soundtrack from The Terminator. Cue voice over:
With search marketers handling hundreds or thousands of terms, it was only a matter of time until the machines took over. In 2006, following the launch of MSN's new multifaceted search ads system, they made their move. Calculating ROI through ruthless closed loop systems, they eliminated bid gaps, inefficiencies and eventually the search marketers themselves.
The coming reality? I don't think anyone believes we're looking at an entirely machine-run future for search ads, but just how much of a role will humans continue to play?
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!