The Invisible Tabs are coming! The Invisible Tabs are coming! That's what I was shouting about back in 2003, a term I made up to try and communicate the fact that vertical search was coming fast into "regular" results.
I spoke once in a SES keynote in 2004 about wanting to shake marketers physically by the arms to help them understand the dramatic change that will happen when vertical results usurp the "normal" ones. It came up again at our Evening Forum in SES New York 2005. If a picture will help, then see my recent article on how Yahoo's My Web results are an example of this change.
The battle to help search marketers understand the changes vertical search is bringing continues with at our SES San Jose 2005.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!