The Invisible Tabs are coming! The Invisible Tabs are coming! That's what I was shouting about back in 2003, a term I made up to try and communicate the fact that vertical search was coming fast into "regular" results.
I spoke once in a SES keynote in 2004 about wanting to shake marketers physically by the arms to help them understand the dramatic change that will happen when vertical results usurp the "normal" ones. It came up again at our Evening Forum in SES New York 2005. If a picture will help, then see my recent article on how Yahoo's My Web results are an example of this change.
The battle to help search marketers understand the changes vertical search is bringing continues with at our SES San Jose 2005.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!