The Invisible Tabs are coming! The Invisible Tabs are coming! That's what I was shouting about back in 2003, a term I made up to try and communicate the fact that vertical search was coming fast into "regular" results.
I spoke once in a SES keynote in 2004 about wanting to shake marketers physically by the arms to help them understand the dramatic change that will happen when vertical results usurp the "normal" ones. It came up again at our Evening Forum in SES New York 2005. If a picture will help, then see my recent article on how Yahoo's My Web results are an example of this change.
The battle to help search marketers understand the changes vertical search is bringing continues with at our SES San Jose 2005.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!