I love the legal aspects of search. It's intriguing to see how old laws are applied to this new medium, sometimes usefully, sometimes showing how archaic they are. Jeffrey K. Rohrs of Optiem loves the legal aspect as well. He was one of our earliest SES attendees and a recovering attorney who asked me way back when if I thought our audiences would like a panel on legal issues. Would they ever, I said! I'd done a "hands up" audience poll not too long before this and found that plenty of people wanted to know about search and the law.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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