I love the legal aspects of search. It's intriguing to see how old laws are applied to this new medium, sometimes usefully, sometimes showing how archaic they are. Jeffrey K. Rohrs of Optiem loves the legal aspect as well. He was one of our earliest SES attendees and a recovering attorney who asked me way back when if I thought our audiences would like a panel on legal issues. Would they ever, I said! I'd done a "hands up" audience poll not too long before this and found that plenty of people wanted to know about search and the law.
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.