I love the legal aspects of search. It's intriguing to see how old laws are applied to this new medium, sometimes usefully, sometimes showing how archaic they are. Jeffrey K. Rohrs of Optiem loves the legal aspect as well. He was one of our earliest SES attendees and a recovering attorney who asked me way back when if I thought our audiences would like a panel on legal issues. Would they ever, I said! I'd done a "hands up" audience poll not too long before this and found that plenty of people wanted to know about search and the law.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!