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SES Chicago Conference Program Goes Beyond SEM Attendees to Reach Mainstream Marketers

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Chicago, IL, October 23, 2009 - Wanting to provide the latest thinking and trends in search engine marketing (SEM), including search engine optimization (SEO) and pay per click (PPC), to mainstream marketers, Search Engine Strategies (SES) Chicago has added sessions that will appeal to non-techie attendees. SES Chicago, scheduled for December 7-11, 2009 at the Chicago Hilton, will offer presentations and panels to the broader audience of traditional marketers, including small business owners and their staffs.

"We've found there is a lot of interest in the industry among marketers who don't need to get into the nuts and bolts of SEM, but who want to get a higher level view of how these practices can benefit their marketing programs," said Matt McGowan, Vice President and Publisher for Incisive Media's Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and ClickZ.com. "Especially relevant are the sessions that include information on social media trends, including one that brings together big brand and small business marketers who've experienced groundbreaking Facebook success."


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