I mean, c’mon, who doesn’t want to improve the efficiency of their sales funnel? Lately lots of companies have invested into companies such as Monetate, HubSpot or Marketo, hoping to leverage their customer profile and analytics suites to oil and optimize the conversion funnel.
With such emphasis placed on conversions, Monetate begs the question, “why do so few companies have dedicated people, processes, and personnel for turning visitors into customers?”
The following infographic created by Monetate analyzes the efficiency of companies with and without resources dedicated to sales funnel optimization.
How do you approach improving your sales funnel? Let us know in the comments.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!