Dr Janice Duffy, a former senior South Australian Health Department researcher, told the newspaper she had contacted Google to remove the listings - there are five listings at Ripoff Report - but that the company refused.
Duffy stated she feared it could impact her ability to find a new job and had asked RoR to remove the comments. "Dr Duffy said she had suffered depression and had been unable to work since last year, when she left her job as a senior research scientist," the newspaper stated.
"I started this action because I thought Google would remove it if I started proceedings. If I could have had it removed I would have moved on with my life."
Ripoff Report has been a reputation management problem for many innocently defamed people and companies. The site protects its actions under the Digital Millennium Copyright Act (DMCA), that limits website owners' liability for what others post to sites.
The site uses the act to support not taking the listings down - as actively editing content could void the protection. Google, for their part, sees the alleged consumer protection site as a "trusted site" despite numerous complaints and lawsuits over the years and Ripoff Report's practice of requiring money to add a statement to the top of the comments stating they are not verifiable.
Though the U.S. courts have found Ripoff Report not to be extortion - particularly California, it will be interesting to see what happens under the Australian courts.
Google has censored its results in other countries - China, the Middle East and parts of Europe. If the suit goes against Google they would likely just remove listings in Australia, given they have the ability.
Good luck, Dr. Duffy. There are many hoping you win and prompt Google to change their view of the site.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!