Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will help shoppers to see your exact products before they come to your site. Also: six PPC tips for the holiday season.
The holiday shopping season is coming. Are you ready? The holiday season is one of the busiest seasons for shopping online. Online retailers should have already started seeing an increasing trend in sales online.
In order to prepare your business for the online season, Google announced an improvement to its Product Ads: the ability to show up to five different products at a time. Giving users the ability to see more shopping choices increases your chances of conversion while pushing your brand out in front of more people. The ability to show five products at a time is available in all countries with Product Listing Ads.
Product ads are twice as likely to get clicked over text ads in the same location. Since launching Product Listing Ads in AdWords, Google has seen a 600 percent increase in traffic to retailers in compared to last year. This is a significant amount of traffic for online retailers.
With the holiday season approaching, more people are searching online for products and Product Listing Ads are one of the key focuses for Google to target online shoppers.
If your business plans to take advantage of Product Listing Ads, make sure to check out our article about 10 Takeaways from Google Holiday 2011 Report. Here are six tips to help you make better use of your ads this holiday season:
The holiday season is right around the corner. Are your ads ready?