Fast Company blogger Chris Stevens warns app developers may be gambling with their time and money as they build programs to sell in Apple App Store. For every Appillionaire, Stevens explains, there are thousands who lose money.
Success, like in any creative endeavor, is hard to come by. App developers should think of scripts written compared to movies made, or novels written that turn a profit, Stevens warns in an article adapted from his book, "Appillionaires: Secrets from Developers Who Struck It Rich on the App Store".
What programmers have gained is a sense of cool. Everyone thinks apps are cool - there have been billions sold. Stevens observed how people are showing new interest in people who say they are programmers or app developers. This I understand - once I mention I do search engine marketing the next words I usually hear are "I have this website..."
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!