Happy Halloween, readers! Now that the big day is upon us, let’s have a look at the top costumes and search trends for Halloween 2011. Google, Yahoo, and SortPrice have shared the top user searches and trends for Halloween costumes and other scary terms. Thankfully, it looks like we’ll be seeing a lot less of Snooki this year.
Angry Birds and Black Swan Costumes Catfight for Most Google Searches
Google doesn’t actually release a list of top searches by volume, but shares insight into which trends are most popular and how people are influenced this year.
The term [black swan costume] overtook [angry birds costume] in search in mid-October. Other fast-rising costume search terms are largely influenced by pop culture. Users are searching for costumes related to Pan Am, Captain America, Monster High, and more. Nicki Minaj and Lady Gaga are dead even in the race for most searched pop singer costume, though Gaga isn’t faring nearly as well as she has over the past two Halloween seasons.
Captain America, Green Lantern & Where’s Waldo Costumes Top SortPrice List
Shopping search engine SortPrice.com’s annual list of the top Halloween costumes shows Captain America as the most popular Halloween costume for adults, with Harry Potter leading the pack for kids costumes.
Other adult costumes in the top 10: Green Lantern, Where’s Waldo, The Simpsons' Duffman, Sexy Queen Bee, Tron Legacy, Angry Birds, Jersey Shore, Lady Gaga, and Sexy Pirate. CNBC’s Consumer Nation has a slideshow of trendy Adult Halloween Costumes that includes the ever-popular French Maid and Zombie Prom Queen, if you’re interested in more of the
eye candy pictures from this article.
The top 10 Halloween costumes for babies and kids, according to SortPrice:
- Harry Potter
- Princess-themed costumes
- Green Lantern
- Captain America
- Winnie the Pooh
- Transformers Bumblebee
Yahoo Users Search Most for Star Wars and Vampire Adult Costumes
Yahoo’s top Halloween costumeslist for adults finds Star Wars, Vampires, Pan Am characters, Superheroes, and Catwoman in the top 5. Eighties costumes, Indians, and the Wizard of Oz also made the list.
Yahoo also released a list of the most search controversial costumes: Charlie Sheen Casey & Caylee Anthony Amanda Knox/Jessica Rabbit Osama bin Laden Chaz Bono
In their list of the top-searched sexy costumes, Yahoo lists “Sexy Smurf” and the second most popular term. Funny, I don’t remember that Smurf from the movie. Also on the sexy costume list: Sexy Superheroes, Sexy Men’s Cop, Sexy Peacock, Sexy Couples costumes. Get ready for Pumpkin Martinis and Margaritas if you’re hitting a party for Halloween; Yahoo has them at the top of the quirky Halloween food trends this month.
For babies and toddlers, it sounds like there will be a lot of cute little Angry Birds, Cookie Monsters, Pirates, and Stay Puff Marshmallows running around this year. For older kids, the top costume searches on Yahoo were for Lava Girl, Mickey and Minnie, Harry Potter, Michael Jackson, and “Nerd.”
Top Searched Halloween Candy and Recipes
If searches on Yahoo are any indication of what parents will have to poach out of their kids’ bags this year, get ready for plenty of M&Ms, candy corn, chewy caramels, Skittles, and Butterfingers. It seems people are quite conscious of the dietary needs of others, as Yahoo has an entire list of the most searched gluten-free candy this month: M&Ms (except pretzel), Butterfinger, Snickers, Jelly Belly, and plain Hershey’s Bars.
People who want to make their own Halloween treats have been searching most often for Halloween recipes for kids, Halloween cupcake recipes, brain Jell-O molds, toasted pumpkin seeds, and pumpkin cookies.
This year, I trashed my wedding dress to be a Zombie Bride and the kids are Tow Mater and a Clone Wars Stormtrooper. What are you going to be this Halloween? Let us know in the comments!
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!