Video85.3% of the U.S. Internet Audience Viewed Online Videos in September 2011
85.3% of the U.S. Internet Audience Viewed Online Videos in September 2011
ComScore Video Metrix data shows that 182 million U.S. Internet users watched 39.8 billion videos that month. This means 85.3 percent of the U.S. Internet audience watched online video content in September for an average of 19.5 hours per viewer.
The data for September 2011 has just been released by comScore Video Metrix. It shows that 182 million U.S. Internet users watched 39.8 billion videos that month. This means 85.3 percent of the U.S. Internet audience watched online video content in September for an average of 19.5 hours per viewer.
As my mother used to say, “That’s bigger than a breadbox.”
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 161 million unique viewers. Even the most watched network television prime-time broadcasts – including multiple Super Bowls, mini-series, series finales, special events, and regular television shows – haven’t reached that many Americans.
VEVO ranked second with 57.3 million unique viewers that month. Microsoft Sites climbed to the third position with 54 million viewers, followed by Viacom Digital with 53.4 million and Facebook.com with 49.9 million. Hulu, which is officially no longer for sale https://www.searchenginewatch.com/article/2118451/Is-Google-Still-Interested-In-Buying-Hulu, ranked 10th with 27.1 million viewers.
Although comScore reported that Americans viewed more than 6.8 billion video ads in September, this only includes streaming-video advertising and doesn’t include other types of video monetization, such as overlays, branded players, and matching banner ads. So, these numbers are very conservative, if you want to be charitable, or comScore is grossly underestimating the ads served on YouTube, if you want to be provocative.
Finally, September marks the second month of official rankings for comScore YouTube Partner Reporting, which provides a comparison of viewership across thousands of YouTube partners and their channels. The latest data revealed that video music channels VEVO (57.3 million viewers) and Warner Music (28.8 million viewers) maintained the top two positions. Also holding on to their respective positions were gaming channel Machinima, which ranked third with 17 million viewers, followed by Maker Studios with 9 million, Demand Media with 6.8 million, and Revision3 with 5.4 million.
So, which videos were the most-watched during the past month?
Well, according to the YouTube charts as of this writing, several were music videos. This includes Jennifer Lopez – Papi, which has more than 17 million views.
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