Google wants you to get your website optimized for mobile users and they’ve just introduced an incentive for you to do so. Today, after Google’s afternoon webinar “From Why to How” on mobile optimization, they announced that within weeks, mobile optimization will be a factor in ad quality for Adwords campaigns driving mobile search traffic.
We know what this means for Google: mobile use is exploding and keeping users on-site longer, clicking ads, is great for their bottom line. But why should you care?
Advertisers with a higher quality score get a lower cost per click and better ad placement. Who doesn’t want more traffic at a lower cost? If that’s not enough reason to optimize your site for mobile, look to user experience; you don’t want to drive potential customers away if they can’t access your content when and where they’re visiting, especially with the holiday shopping season looming on the horizon.
How to Get Optimized for Mobile
Google offered a few broad suggestions to help webmasters get started with mobile optimization:
- Keep the layout simple
- Design for thumbs, not mice
- Prioritize content
- Use uniquely mobile features
- Make it easy to convert
Google Sites also has a feature called Mobilize, launched earlier this year, to help webmasters create mobile optimized landing pages. This latest announcement comes hot on the heels of Google’s decision to show +1s as social endorsements of products and brands on web and mobile display ads.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!