At SES San Francisco in August last month we got to talk to Mayuresh Saoji, Senior Product Manager of Google Product Search, who commented on the new enforcement rules.
- If not complying to the new Google Product Search requirements, account enters a 7 day warning period.
- If not complying to the new requirements after 7 days, entire account gets suspended for 7 days.
- If not complying to the new requirements after the 7 day suspension period, account is suspended for 28 days.
But, new tax and shipping requirements went into effect on September 1 and it's still unclear whether these new rules are being enforced.
Online retailers that have abided by the new tax and shipping requirement actually had their Google Shopping traffic and conversions go down for the past few months. That's because online retailers that haven't implemented tax and shipping info get more traffic because the total item price is lower than those who include tax and shipping.
As it stands now, Google Shopping's enforcement model encourages online retailers to make product feed changes at the last possible moment.
But what if Google Shopping engine results page rewards were given for the quick adaptation of new product feed requirements?
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.