Gorgeous and sassy online marketing expert, Susan Bratton, gives a quick preview of the material she'll be covering in her keynote at SES San Francisco.
Susan's keynote session is on Tuesday, August 16, 9:00-10:00am. Lee Odden from TopRank conducted an excellent interview with her - look out for persuasive copywriting techniques and video presnetation techniques that will engage your audiences and have them itching to press the buy button.
Downlod the iPhone App to Sync Sessions with your Calendar!
We've also just launched our first ever SES mobile app foriPhone, Android and other smartphones. I've been using the app for a few weeks now and I have to say it is very cool. One of the most exciting features of the app is a realtime feedback mechanism, so that you can rate sessions whilst you are in them! This will help us identify the speakers you liked or not so much, and provide us with valuable feedback to help us improve the conference every year.
Also with the app you can browse the entire agenda and bookmark sessions and sync them with your calendar. There is a quick browse section for special events at SES and also a news feed so you can keep upto date with the session recaps and news coverage from Search Engine Watch.
If you don't have a smartphone, you can still get the SES agenda in a nice easy to manage form - badge booklets. Our brand new shiny badge booklets make their debut at Connected Marketing Week.
New Session Formats
Meet the Experts was incredibly popular at SES Toronto - check it out:
Monday is SES & Online Marketing Summit Meet & Greet - On Monday 15th August from 5:30 PM is an opportunity to meet the conference speakers. SES and OMS are getting the whole crowd together the night before the show to kick things off. All of the SES, CLickZ and Search Engine Watch teams will be there, as well as all the awesome speakers we have this year, so RSVP to join us for a drink!
Tuesday is SearchBash! - Every year Webmaster Radio put on a massive party for search marketers. Expect lots of prizes, lots of booze and possibly some sumo wrestling (hey, we've had it some years!). Party starts from 9pm on Tuesday 16th August - please do RSVP here. Expect to pay a cover charge on the day, as this continues a tradition started by Todd Malicoat to donate all the money raised to charity.
Wednesday is the Search Engine Marketers Reception - On Wednesday 17th August at 9pm, SEMNE's West Coast chapter SFSEM invite you to spend a few hours at B Restaurant and Bar, located In the Yerba Buena Gardens terrace, directly across from the Moscone center.
Doors open at 9:00pm and a hosted bar is offered until 11:30. Open bar and lite snacks will be provided courtesy of generous sponsors. However, you must RSVP to attend.
The venue for this event is: B Restaurant and Bar, 720 Howard St.
Every year we run an SES Tweetwall, but this year we will be running a game on it. We have creates a leaderboard of the most active users on the #sesSF hashtag, and now we have an extra incentive for you to join in the conversation and post insightful tweets from the SES conference sessions:
A chance to win a copy of the book: I'm Feeling Lucky: The Confessions of Google Employee Number 59 by Doug Edwards.
It's really funn, checkout SEW's book review by Greg Jarboe.
Based on the Tweetwall data, the winner of each of the following categories on will win a copy of the book:
- Top Tweeter (number of tweets) from Day 1 and 2 of SES
- Fastest Mover on the tweets leader board from Day 1 to Day 2
- Best Black hat tactic (from the Black hat White hat session)
- Most Retweeted Tweet
- Favorite Tweet (decided by the SES team)
All the winners will be announced at our Open Mic: Black Hat, White Hat unconferenced session hosted by Search Engine Watch on Wednesday 17th August at 5:45 - 6:45 in the Second Floor Foyer.
To ensure that all your tweets are counted, make sure you add our hashtag, #sessf to all your tweets! We will keep you updated throughout the event on movers and shakers on the leader board via @sesconf and @sewatch.
Leave No Marketer Behind
So, that's it folks. When it comes to the parties the rule is Leave No Marketer Behind. So bookmark this page and send it to friends to ensure everyone is in on the fun. Any issues with RSVP, don't know the venue or need to talk to someone quick, feel free to tweet me on either of these accounts: @sewatch and @jc1000000
Can't wait to see you at SES!
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.