Google announced another improvement to Google News called Editors' Picks. The new section provides links to original news content from various publishers' sites that have been listed on their respective sites.
The sites providing the stories in your Google News feed are featured in the scrollable Editor's Picks. Essentially, this feature highlights content located on the news publisher's site and places them in a special content area on your Google News page, featuring the logo of the news organization.
According to Google, the stories and links selected for Editor's Picks are "hand-picked" by the news organization, not Google News. News publishers have the ability to provide an RSS feed to Google that will directly feed the Editor's Picks content area. However, the news organizations' feeds selected to appear on your Google News page will still be algorithmically selected based on "a variety of factors, including your personalized news preferences."
This appears to be a win-win for everyone involved. News publishers now have a mechanism to let Google know what their featured stories are.
Readers will be able to see additional content in the form of these features. As a result, Google will likely see a boost in on-site time and stickiness. Clearly the number of articles you read will help you collect Google News badges.
However, bringing search back into the conversation for a moment: since these articles are hand-picked by the editors - which may include editorials and paid features - will this adversely affect relevancy?
Let us know your thoughts below.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.