Twitter's growth continues, and in the first half of 2011 the company hit a new benchmark – 200 million daily tweets. Twitter is also becoming a more prominent means of communicating about important topics to friends around the world.
The 200 Million Figure
The 200 million figure has been breached, and the average for the year continues to be impressively high. While there are plenty of facts and figures to blame, including a continuous growth for the service, the 182% increase in mobile use is certainly one of the key factors.
As Twitter happily reminds us in their post announcing the figure, "In January of 2009, users sent two million Tweets a day." That sets Twitter's growth at about 10,000 percent over the course of the last two-and-a-half years. The current number of Tweets translates into "the equivalent of a 10 million-page book," which, if it actually existed, would extend to "the height of about 1,470 feet."
Twitter's Rise in Volume and Stature
Twitter has seen immense growth in the volume in Tweets over the course of this year. According to Jeff Bullas, Twitter was at 140 million tweets in February. These figures jumped up significantly in March, however, largely thanks to the use of Twitter in connecting with loved ones in Japan. March 11th, the date of the 9.0 earthquake, saw 177 million tweets and multiple instances where more than 5,000 tweets were sent each second.
Not only did the prominence of Twitter play into hitting the a high average for tweets daily, but it served as a way to show how far Twitter has come. Once seen as the most self-indulgent of all social networks, tweeting is now an accepted means of communication about both trivial and serious topics. Highlighting the flow of information in the aftermath of the March 11th earthquakes, Twitter has created a pair of videos showing the flow of direct messages, tweets, and re-tweets to and from Japan.
The top items of discussion for the first half of 2011 ranged from Rebecca Black to Swine Flu to Charlie Sheen to Hosni Mubarak and well beyond. Various geographic regions were also discussed in relation to current events, including Fukushima (the location of a Japanese power plant), Libya (where there's an ongoing civil war), and – as mentioned – Japan. Whether discussing mission-critical or humorous subjects, Twitter has become an accepted way to communicate – a lot.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!