Bing Releases Slew of New Mobile Features for iOS, Snubs Android
Despite a history of conflict and tension, Microsoft and Apple seem to be teaming up thanks to synergistic services opportunities in Bing search and the iOS mobile operating system.
Despite a history of conflict and tension, Microsoft and Apple seem to be teaming up thanks to synergistic services opportunities in Bing search and the iOS mobile operating system.
Bing has announced a lineup of new features for their mobile version that give Apple’s iOS mobile operating system a leg up while ignoring Google’s Android OS.
Among the new features:
You’ll note from the emphasis added above that two of these new features are directly relevant to the iOS marketplace; they directly help users find Apple apps. Microsoft has been very direct in stating that these utilities are only available for iOS – and they haven’t indicated an intention to expand to other platforms.
This means two big things:
A Blockade of Partners
You can see Microsoft excluding Google as just a slap in the face, but it’s actually something far more significant. Microsoft is forming a blockage around Google in a variety of markets. The first step in this partnership was allying with Yahoo!, creating a network of search sites powerful enough to stand up against Google. From there, however, things have only sped up.
Microsoft moved on to capture Facebook as a partner, something Google hasn’t made any progress toward. While Google may cite that Microsoft is willing to give terms that Google finds unreasonable, there’s also a clear sense that Facebook has decided to team up against the biggest threat in the market.
Now add Apple to that list. iOS has been suffering in market popularity when compared to Android, with Android gaining more than 5 percent more market share since the beginning of 2011 (compared to 1.3 percent growth for iOS).
It seems that Microsoft, Yahoo, Facebook, and Apple have banded together, visibly stepping away from association with Google. The real question: Will their combined power be enough to break a giant?