Earlier this year, Microsoft announced they would be implementing a new daily budget feature for their PPC program. The time for implementation has come. Tomorrow (June 1st), the new feature will be rolling out to all daily budget advertising accounts.
What’s more, with the daily budget feature, you will no longer have to set monthly budgets (previously both were required), and it acted as a means of protecting yourself from overspends. Adcenter automatically calculates the daily spend into the days per month to calculate the monthly maximum spend.
It is still optional to include both daily and monthly budgets. However, you have more control over how the budget is depleted now.
Frank Watson covered this new daily budget feature in depth, earlier this month. The adCenter team recommend users to take action now to "evaluate your daily budget amount to ensure that it reflects the total amount you target to spend in the month."
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.