Search News & Headlines Around the Web - May 6, 2011

Search Industry News

• TechCrunch Interview: Marissa Mayer Reveals The Two Pillars Of Google's Local Strategy - TechCrunch
• Google's Marissa Mayer Talks Location Strategy - Fast Company
• Apple Allegedly at Center of Employee Compensation Conspiracy Involving Google, Intel, Adobe, Pixar, and Lucasfilm - Forbes
• Google help wanted: antitrust lawyer - CNET News
• Our testimony on how technology can aid crisis response - Google Public Policy Blog
• Weekly Yahoo! Search Trends - May 6, 2011 - Yodel Anecdotal
• Yahoo Search Trends: Mother's Day - Mom's Want More Than Flowers and Breakfast in Bed - Yahoo Search Blog
• Your TV Just Got Smarter: Yahoo! Introduces Dozens of New Connected TV Apps - Yodel Anecdotal
• Demand Says Search Traffic To EHow Off 20 Percent Since Google Changes - paidContent

Search Engine Optimization

• 3 Things to Make the Collapsible DIV SEO Friendly - Shimon Sandler

Search Advertising

• AdWords Editor Version 9.0 released today - Inside AdWords
• Preparing for the Adwords Fundamentals Exam - Searching Beyond the Paid
• Text Ad Optimization Q&A #5: Have You Had Any Surprising Text Ad Testing Results? - ClickEquations

Social Media Marketing

• Facebook pays users to watch ads - Mashable
• Facebook Rolling Out Major Update to Ad Analytics with Audience Funnels and Reach Data - Inside Facebook
• Facebook Advertising Metrics - Rimm-Kaufman Group
• Does Posting Things to Twitter Make You a Journalist? - GigaOM
• How the new AdWords policy could impact social media competitions - Andrew RH Girdwood

Local Search

• Sneak Peek: Local Ad Offerings for Bing in adCenter across PC and Mobile - adCenter Blog
• New Bing Maps iOS SDK - Bing Maps Blog

Mobile Search

• Tablet Devices Eat Into Desktop, Laptop Use - ClickZ

International Search

• Search Engine Marketing - A Brief History and a Promising Future - ClickZ.asia

Video Marketing

• Optimising Video For Search Engines - Search Engine People