Last year, ABC News posted a story, leading with the words, "Help me, Google, you're my only hope ... to figure out why everyone on the web is wishing each other a Happy Star Wars Day."
It's May 4th, which is unofficially Star Wars day. However, on the web we may as well agree that today is officially Star Wars day every year, as last year's stats from Google Realtime (now defunct) prove its popularity.
Just look at that search traffic spike for 2012! Star Wars day is the 9th most trendingsearch today, ahead of the Facebook IPO.
The best Star Wars reference made by the search marketing community in recent memory comes from the Google Adwords Thank You Video, when their contraption has some problems with it's "thermal exhaust port". Google really knew their audience when it came to this video - and played off the popular meme of parodying Star Wars.
Why does the Star Wars theme resonate so much with our industry? Try and deny it, young SEO. George Lucas is your father. Search your heart, you know it be true.
Need more proof, just look at their happy, smiling faces!
Is it because most SEOs taught themselves or have their favorite teachers? Or just because Google guidelines are like a code of honor? Are we obsessed with hokey religions? Is it a factor of how much technology we have at our disposal? Or is it a reflection of how tempted we are to spam the search engines? Or is it just that whole black hat/white-hat thing?
Below are SEW's favorite Star Wars parodies and remixes. You may well have seen all of the videos listed, but if not, you are in for a treat. Be warned that swearing and 'almost' nudity follows, so if you are sensitive to that kind of thing you had better adjust your set.
Search Engine Optimization: SEO Wars
This is the earliest mention of SEO wars I could find (that wasn't spammy).
SEO Wars - Planet Linkspace
The sequel to the film by the same name :)
Star Wars iPad Briefing
Almost everything Steve Jobs says gets remixed in some way on YouTube.
Darth Vader Being a Smartass
A golden oldie.
Star Wars Kid: Remix
The original and best remix of this video.
Man Killed in a Street Fight, Jedi Style
Pretty new! You might have missed this one, although it is disconcerting at first.
Star Wars Strip Show
Another golden oldie. The pause at the end is timeless.
Eddie Izzard - Death Star Canteen
Famous British comedian, and occasional Hollywood actor's famous Darth Vader skit, visualized in lego.
Enjoy! If there are any Star Wars parodies not on this list, that should be, please leave a message and the URL in the comments.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!