A new program from LookSmart has made it possible for small businesses and others with low publicity budgets to get listed within the paid placement area of its search results.
Called "Site Promote," the program that launched last week lets site owners pay a monthly fee of $20 or $30 to appear within the "Featured Listings" area of the LookSmart search results page. These are paid listings that appear above LookSmart's editorial results.
The fee doesn't guarantee placement for any particular words, as is the case with Overture. It also only covers either up to 133 or 200 clicks per month, depending on the level selected.
The new Site Promote option is part of an overall revamp LookSmart has made to its listings offerings for small businesses. All its small business products have been consolidated into a new "LookListings Small Business" area, which sits in contrast to the existing "LookListings" products that are aimed at large advertisers.
The new "My Account" tab in the small business area lets you manage all URLs you've submitted to LookSmart. You can update a URL to change a description or choose to enroll it in the Site Promote program.
Only those who submitted since last week will have existing accounts. However, LookSmart says it soon will add historical data and automatically create accounts for many who have submitted in the past. Emails with account information should go out, in the near future.
LookListings Small Business
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