A new book tackles the ambitious challenge of explaining how search engines work, and the optimizing and marketing techniques that can improve search engine rankings.
Search Engine Marketing, weighing in at well over 300 pages, strives to cover just about everything you'd want to know about how search engines work. The first part of the book covers the operational aspects of search engines and directories. The second part focuses more on the strategies and tactics of effective search engine marketing.
From the table of contents:
- A Brief History Of Search Engines
- How Search Engines Work
- How Directories Work
- Pay For Inclusion Services
- Submitting To The Major Players
- Meta Tags And Important Html Tags
- Keywords And Writing For Search Engines
- Problem Pages
- Sources, Courses, Tools And Resources
- The Interviews
Search Engine Marketing
E-Book Format, $97 USD
Read more about the book at this site. Skip the hype-heavy home page and use the blue tabs on the left side of each page for the most useful information about the book.
High Rankings' Advisor Review: Search Engine Marketing
Jill Whalen's review of the book.
fantomNews Review: Search Engine Marketing
Ralph Tegtmeier's review of the book. Scroll down or use Control-F to search for the "fantomTip" to find the review.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.